Much lower margin if you just sell a component.

Still, once their display partner is ramped up, lower margin is still margin. Get it out there through Waveshare or someone similar.

I have purchased and made use of several raw displays from them. All, but the big e-ink one have been great to work with. That one has some proprietary interface to unlock the real speed potential and individuals cannot sign the NDA. Grrr..

It's not that hard to start a company on paper.

Yeah, but it is a lot harder to show product potential.

Someone, somewhere will leak rev e of a certain dataset, or I will start disassembling their win demo...

They are trying to sell an entire ethos as well. But also what the other person said.