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It seemed like a fun ad to me and that was it.

People have to go through mental gymnastics to justify being angry at it, but do they feel the same way when these objects get destroyed in movies?




no, because the ad is very deliberate about what it's trying to represent. The intention is to suggest that physical tools that have been used for thousansd of years to create culture, art, and technonolgy and that themselves are art, are gabrage. the ad suggests an apple computer that is bound by limits of it's software and harware, that cannot be further refined, cannot be repaired, and severs the human senses from experiencing the tools it claims to deprecate, is superior. it's a bad message.

they may as well have smashing the statue of david and shown that the mac's default background is a picture of it.

and because someone has a negative reaction to an ad doesn't imply they got "angry" over it or need tougher skin or are somehome so sensitive they can't function in society. it's being able to reflect how something is making you feel. and it feels like a shitty ad on many levels.


To me it says "Look at all this stuff you can do with an ipad now, and in a thinner form factor. It used to take a room full of stuff to do this. Isn't that awesome?".

You might not be angry but you're using pretty malicious language to assign intent to the ad that doesn't seem present to me.


> People have to go through mental gymnastics to justify being angry at it, but do they feel the same way when these objects get destroyed in movies?

Context matters. Here it looks like it's a zero-sum: iPad is crushing everything else.




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