It’s not about the CGI, but the sentiment it expresses. Hugh Grant summed it up well: “The destruction of the human experience. Courtesy of Silicon Valley.”
But that's not what I see! What I see is a beautifully crafted CGI animation that passionate people worked super hard on. The ad is technically very well done and the music suits it perfectly. And the message is about tech as a product for creative expression as opposed to content consumption.
The ad isn't about destruction just because it features destruction. We don't apply this standard to movies, books, or any other creative work.
