The whole point of apple is that its aimed at the "creative" segment. Whether they are actually creative or not is another matter. One of the core pillars of apple's appeal is that creative people use it's stuff.

The main pitch is that Apple helps you be creative as an augment. Look at all the other Ads they pitch to creatives.

The ironic thing is that the advert neatly sums up what the tech/media giants are trying to do to the creative segment (and have been doing for a while)