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This reminds me of a Google Chromebook ad from a long time ago where they destroy 25 Chromebooks: https://www.youtube.com/watch?v=lm-Vnx58UYo

It felt so sad and tone deaf, a celebration of disposability. I don't think Google ever felt the need to apologize for that one, but then again it was a lot less... graphic than this new Apple ad. It's safe to say Apple outdid Google in this competition.




The google ad was showing you your data, what's important to you, is safe.

The Apple ad is showing things people love being destroyed and replaced by a inferior replacement




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