I think these days everyone links their products with AI. Today even BP CEO linked his business with AI. Edge inference and cloud inference are not mutually exclusive choices. Any serious provider will provide both and the improvement in quality of services come from you giving more of your data to the service provider. Most people are totally fine with that and that will not change any time sooner. Privacy paranoia is mostly a fringe thing in consumer tech.
I agree. Apple has been on this path for a while, the first processor with a Neural Engine was the A11 in 2017 or so. The path didn’t appear to change at all.
The big differences today that stood out to me were adopting AI as a term (they used machine learning before) and repeating the term AI everywhere they could shove it in since that’s obviously what the street wants to hear.
That’s all that was different. And I’m not surprised they emphasized it given all the weird “Apple is behind on AI“ articles that have been going around.
