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You can claim Apple is dishonest for a few reasons.

1) Graphs often are unannotatted.

2) Comparisons are rarely against latest generation products. (their argument for that has been that they do not expect people to upgrade yearly, so its showing the difference of their intended upgrade path).

3) They have conflated performance, for performance per watt.

However, when it comes to battery life, performance (for a task) or specification of their components (screens, ability to use external displays up to 6k, port speed etc) there are almost no hidden gotchas and they have tended to be trustworthy.

The first wave of M1 announcements were met with similar suspicion as you have shown here; but it was swiftly dispelled once people actually got their hands on them.

*EDIT:* Blaming a guy who's been dead for 13 years for something they said 50 years ago, and primarily it seems for internal use is weird. I had to look up the context but it seems it was more about internal motivation in the 70’s than relating to anything today, especially when referring to concrete claims.



"This thing is incredible," Jobs said. "It's the first supercomputer on a chip.... We think it's going to set the industry on fire."

"The G4 chip is nearly three times faster than the fastest Pentium III"

- Steve Jobs (1999) [1]

[1] https://www.wired.com/1999/08/lavish-debut-for-apples-g4/


Thats cool, but literally last millennium.

And again, the guy has been dead for the better part of this millennium.

What have they shown of any product currently on the market, especially when backed with any concrete claim, that has been proven untrue-

EDIT: After reading your article and this one: https://lowendmac.com/2006/twice-as-fast-did-apple-lie-or-ju... it looks like it was true in floating point workloads.


The G4 was a really good chip if you used photoshop. It took intel awhile to catch up.




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