At least in Finland, no, that wouldn’t be normal. I’m sure there are people who drink a bottle of wine (or equivalent) during lunch, but that would definitely raise some serious eyebrows among most people.
In the USA it's often called "day drinking" and it usually coincides with brunch (never heard the term "social lunch" here) on the weekend. As in "rosé all day", or "bottomless bloody mary's" with a brunch purchase, etc.