The author's writing style matches how she prepares her talks. That post is very straightforward. I agree with everything she wrote. I think that it also applies to other kinds of communication.

I particularly like the bit about examples. I think that stories and metaphors are much more powerful than plain statements. It really drives the point home, especially when it's somewhat abstract. My all-time favourite is Steve Job's "bicycle of the mind".[0]

[0] https://www.youtube.com/watch?v=KmuP8gsgWb8