If you can pay for a live performance and have to time to go there, yes. A lot of people can't and a 5-10$ Spotify/Apple Music/... account is all they can afford (if at all).

AI music will disrupt this market.

Spotify for example will try to produce their own AI music (like they already do with regular music). The Christmas playlist will then mainly contain their music. That saves a lot of money for the.