I was about to comment in agreement while also mentioning about having a means to put the hardware up there. But then I realized that there's absolutely no reason why they couldn't just pay SpaceX to put them up there (until Blue Origin is up to the job). SpaceX has put a few Amazon payloads into orbit already.

SpaceX has little reason to thwart any competition since it's just creating more demand for their services, thus in theory helping to reduce the cost of putting mass into orbit, funding future efforts and further solidifying their position as the industry leader.

Not that SpaceX could/would thwart competition since it would be met with a great deal of pressure from the gov.