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Well, sure, "green and blue background" is a proxy for "SMS capabilites and iMessage capabilities".

People aren't protesting the actual primary colors of green or blue.



And when iMessage was introduced it was at a time SMS and MMS incurred extra charges, or, at best, came out of a fixed monthly allowance.

Making the user aware of whether they were using SMS/MMS or iMessage was actually a technically important feature so the user could understand if/how they would be charged.




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