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I think Apple’s argument would be that making choices as to what you sell and for what price more or less is the core of what running a company is. If users don’t like the choices they make, they can shop elsewhere. That’s capitalism 101.

That brings us back to the question whether they’re a monopoly. The justice department seems to say they have a monopoly on iOS, so that users cannot shop elsewhere.

If such a thing can exist, of course they have a monopoly on iOS, just as Coca Cola has one on Coca Cola, Mercedes has one on Mercedes cars, etc. Next question would be whether they misuse that monopoly.

Apple will argue that ‘a monopoly on iOS’ doesn’t make sense as a concept and that, if you want to run Firefox or Chrome on a smartphone, there’s plenty of choice in the market, and even if there weren’t, there’s no obligation for them or any company to make a product that users want.

In the end, the outcome of this will depend less on logical arguments than about what ‘the people’ want. Laws and their interpretation will change if the people want that. That, I think, is what Apple should be worried about.



Apple sells a computing device. They also sell apps. They are free to choose what phone to sell, and they are free to choose what apps to sell.

They should not be free to prevent others from selling (or providing for free) apps for the computing device that consumers bought.

The problem is that user's can't shop elsewhere, because apple locked the operating system down to prevent that from happening.




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