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As annoying as it is, I remember a channel I subscribed to once mentioned that they did a little AB experimentation and turns out “surprised face” thumbnails do actually attract more views.



Linus (of Linus Tech Tips) said pretty much that. They do the "OMG" face for a day or two, and then switch to a less annoying thumbnail.


I don't doubt that at all. But that's turned into way too many creators using it as the default expression in every thumbnail. I remember visiting a true crime channel and all their videos had the same face....


Understandable but unbearable: these aren’t mutually exclusive.




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