Not just brands, but software too. The primary software I support at my day job was acquired by a company that, based on their other assets, can be described as where software goes to die.
We’re migrating away but they’ll squeeze out what they can from those that don’t/can’t/won’t.
But they still have to provide continuous support, some amount of updates to keep customers functioning, and maybe even get some new customers as a “value” option (that’s barely functional).
Happens to forums all the time (fuck you Internet Brands and Vertical Scope).
100000x easier to do all this with static web content.
We’re migrating away but they’ll squeeze out what they can from those that don’t/can’t/won’t.
But they still have to provide continuous support, some amount of updates to keep customers functioning, and maybe even get some new customers as a “value” option (that’s barely functional).
Happens to forums all the time (fuck you Internet Brands and Vertical Scope).
100000x easier to do all this with static web content.