I actually even reject that premise, because that comes with an implicit "I know better than you, because I read the science."
Science is only a small factor in everyday decision making for most people. Art is not scientific. "Feel" is not scientific. The feel of "safety" is not scientific. Etc.
When 37% of Americans cannot afford a $400 emergency expense, there are other things that need to be fixed first. Make Americans feel like they can afford more expensive vehicles - and they will buy expensive vehicles.