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I agree its an uphill battle against the lizard brain. Onward. Can't fix the human, can only engineer around it.


I actually even reject that premise, because that comes with an implicit "I know better than you, because I read the science."

Science is only a small factor in everyday decision making for most people. Art is not scientific. "Feel" is not scientific. The feel of "safety" is not scientific. Etc.


I'm unsure if the climate cares how one feels about science. Like gravity, the hard stop is ambivalent to a position on the topic.


When 37% of Americans cannot afford a $400 emergency expense, there are other things that need to be fixed first. Make Americans feel like they can afford more expensive vehicles - and they will buy expensive vehicles.




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