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Wired is owned by Condé Nast. Condé Nast is owned by Advance Publications. Advance Publications, a private, family-held business that owns and invests in a broad range of media, communications, technology, education, and live entertainment companies, including Warner Bros. Discovery, Charter Communications and Reddit.

This is corporate propaganda. Its expensive and won't be adopted. Expensive technology is stupid. People won't adopt it because no one has $100,000 to trench their yard - save a few tech workers in Atherton who wish to virtue signal.

Politicians in these states are virtue signaling.

We need abundant low cost energy. If it has to be carbon free - nuclear is the answer. I personally invest in Uranium because life is a struggle for energy and capital is really a form of stored energy. Nothing is more abundant in potential energy than splitting atoms. Its the answer we will reach.

California is experiencing huge annual increases in energy costs because of virtue signaling. This is more virtue signaling. Yes we can heat our homes with heat pumps. But it will cost 10 times as much money.




Heat pumps represent roughly the same goal as nuclear -- the physics makes it possible for great efficiency gains and just needs engineering & clever management of installation lifecycles to get the cost down.

To be clear, digging up your yard is for highly specialized geothermal heat pump installations. We should be skeptical of these projects because the geologic sites that allow it to be cost effective are quite rare. Normal heat pumps are just an air conditioner with a reverse configuration (not to minimize some of the difficulties of both implementing and then successfully retrofitting this)




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