I don't think it's true that developers do nothing for Apple. If there were no third party apps for iPhone, Apple would sell many fewer phones. I suppose many could theoretically move to the web, but then the point still stands that third party apps are still making the iPhone much more worthwhile to own.
With proper competition, OS makers work hard to attract developers - think of Ballmer's "developers developers developers" clip from back in the day - as they recognise that developers add value to their platforms and help sway consumers. The trouble these days is there is no meaningful competition. No matter what Apple's rules are, developers are obliged to provide something for iPhone, and Apple can rest assured there is negligible chance of a third mobile platform gaining traction.
Apple know this and through their strict policies have imposed a cruel reversal of the situation: they claim they are doing developers a favour by deigning to allow them to access all of Apple's iPhone customers, and tax all their revenue for the service they ostensibly provide, even though developers do a lot to make iPhones worth having. It's an abuse of their market position and there's not much anyone can do about it - except as the blog says, publish to the web instead. It's not perfect but it's the only meaningful alternative to regulation, which Apple are obviously going to use every trick in the book to wriggle out of, because why willingly shut off billions of revenue from taxing app developers? Hopefully the web can gain traction as a way to avoid abusive app publishing rules.
With proper competition, OS makers work hard to attract developers - think of Ballmer's "developers developers developers" clip from back in the day - as they recognise that developers add value to their platforms and help sway consumers. The trouble these days is there is no meaningful competition. No matter what Apple's rules are, developers are obliged to provide something for iPhone, and Apple can rest assured there is negligible chance of a third mobile platform gaining traction.
Apple know this and through their strict policies have imposed a cruel reversal of the situation: they claim they are doing developers a favour by deigning to allow them to access all of Apple's iPhone customers, and tax all their revenue for the service they ostensibly provide, even though developers do a lot to make iPhones worth having. It's an abuse of their market position and there's not much anyone can do about it - except as the blog says, publish to the web instead. It's not perfect but it's the only meaningful alternative to regulation, which Apple are obviously going to use every trick in the book to wriggle out of, because why willingly shut off billions of revenue from taxing app developers? Hopefully the web can gain traction as a way to avoid abusive app publishing rules.