The thing is it doesn't have to be that way. Well, Steve Jobs showed that it didn't have to be that way for Apple. He was able to command authority and weave a narrative that stakeholders could believe in, so bigger long-term outcomes could be pursued. Google was meant to be this kind of company too. So why did Larry and Sergey and other senior Googlers, who had the Steve Jobs example right there to follow, succumb to quarterly earnings servitude?