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I remember seeing spyglass and using NCSA mosaic at work and school, and Compuserve from home. There was definitely stuff out there, I downloaded images, a song or two and some programs. I saw a very early version of (I think?) Windows 95 (or 3.1?) that could play different videos in different windows and was amazed (these were from disk, not the web). Used a sysadmin for a Netware network.

It was a really fun time. But the breadth of what we have now more than dwarfs what existed then. It’s not surprising - that was 30 years ago. I don’t see any way to get from there to here without a ton of money being spent. Some of it was spent by governments and individuals, but I’m guessing the bulk was by companies. Economic realities require those companies to get something for their investments - they’re not charities. Advertising is the major vehicle for that investment. I’ll bet we’d find radio and TV followed a similar historical trajectory.

I use uBlock and avoid ads because they’re irritating (and I feel like a hypocrit for doing it). I hate going to recipe sites for all the garbage you have to wade through to get to the recipe. So I get it. The web, at current scale, doesn’t and can’t exist outside of economic realities. Micro transactions might have been the solution but it wasn’t. Kagi has a great model (happy customer here), but everyone can’t afford to subscribe to everything.



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