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This seems very cannibalistic of their own business. That means somebody running Google or Microsoft (or really any web ads) only has a 10% chance to start with of getting served to an actual human (if they're not trying to block each other constantly).

And on the other side, that means every customer or ad placer, has to try and filter all the bots so people with actual credit cards and money will see the Google, TEMU, or FB ads (or others).

In some ways, almost feels like Microsoft is griefing online search by burying it under massive robot crawls. Like an ad DDOS.




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