IMO that particular aspect is what made Google stand out to the general audience. Most people don’t search by keywords, or optimize their queries to hint the engine. They just type a question and assume Google will make sense of what they meant. Google usually does that very well, and that high level understanding is not compatible with our keyword query expectations. To us that feels broken, but to the majority of people it’s working as designed.
Instead I think search results have been getting worse for everyone because of SEO. Companies want to optimize for number of ads viewed, not quality of content, thus quality goes down in favor of clickbait and keyword stuffing.
I don’t think there’s much Google can do here to resolve this issue. It’ll always be a game of cat and mouse between Google and companies using SEO to push more ads for less money.
Instead I think search results have been getting worse for everyone because of SEO. Companies want to optimize for number of ads viewed, not quality of content, thus quality goes down in favor of clickbait and keyword stuffing.
I don’t think there’s much Google can do here to resolve this issue. It’ll always be a game of cat and mouse between Google and companies using SEO to push more ads for less money.