That is very far from my experience with non-tech people. My friends and students always google something, and almost inevitably fail to find it. Then they do it again, and again, and again.

Over two years now I see specifically two people deterministically failing to find stuff through G search, and yet they still start with it in an almost Pavlovian ritual. Sometimes they will desperately scroll down, click on a blatantly irrelevant result and switch to facebook or some other bookmark aggregator of theirs to continue their brutally inefficient search process, thumb flick after thumb flick after thumb flick.