"Controversy" meaning: guy starts blog network, writes custom, private software for it, words the promo copy for the blog network somewhat arrogantly, and so someone clones his design almost verbatim and launches a hello-world Rails blog backend with a parodic name.

Of course, now look at:

http://svbtle.com/

Is there any doubt what the value is here? That is an awesome front page. If you can clone that, you have better things to do with your time than pick fights with other developers.