They are entitled, but just like any commercial service this will just bloat to "ad lite" and then "full ads but you can still pay for it" - cable did the exact same thing.
It's already there, except the ads are baked into most content as "sponsored videos". They make it easy to skip over the ads (seriously, just fast forward 20-60 seconds depending on the video).
For better or worse, the vast majority of my media consumption is youtube these days and of all the subs I pay for, it's the one I get the most value out of. I don't get the cynicism.
