I don't believe profiling (targeted ads) is illegal. GDPR does not block profiling. It's just that in cases such this, a Data Protection Threshold Assessment would produce a "Yes" and thus force the data processor to create a Data Protection Impact Assessment (to ensure that data subjects' data is/are protected (as per Article 32 - https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CEL...)
"Taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, the controller and the processor shall implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk, including inter alia as appropriate"
Also Article 35 - Data protection impact assessment. (not pasting it here, it's tooooo long)
Profiling would be 'criminal' (not really) for decision making that can affect someone's life (i.e. approval for a mortgage, accepting/rejecting request to obtain nationality, etc.) The profiling/decision whether to see an ad about cars vs motorbikes it not hurting you. If we are talking about the cases like Target-2012-pregnant (https://www.forbes.com/sites/kashmirhill/2012/02/16/how-targ...) well no GDPR there.
Also, considering the impact of the brand new EU-US DPF, Meta is Active on it (https://www.dataprivacyframework.gov/s/participant-search/pa...) it should make Meta's (and many others' US-based companies life VERY easy to siphon data)(but they still have to act responsibly and under the EU-US DPF).
I think the idea is that targetted ads and the whole "manipulation" industry can profile you so well, nowadays that you are coerced into buying products you might not have wanted to buy, however by abusing your emotions and interests, they successfully manage to scam you into buying.
This is a consequence on the individual, hence why the briefing come into play.
"Taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, the controller and the processor shall implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk, including inter alia as appropriate"
Also Article 35 - Data protection impact assessment. (not pasting it here, it's tooooo long)
Profiling would be 'criminal' (not really) for decision making that can affect someone's life (i.e. approval for a mortgage, accepting/rejecting request to obtain nationality, etc.) The profiling/decision whether to see an ad about cars vs motorbikes it not hurting you. If we are talking about the cases like Target-2012-pregnant (https://www.forbes.com/sites/kashmirhill/2012/02/16/how-targ...) well no GDPR there.
Also, considering the impact of the brand new EU-US DPF, Meta is Active on it (https://www.dataprivacyframework.gov/s/participant-search/pa...) it should make Meta's (and many others' US-based companies life VERY easy to siphon data)(but they still have to act responsibly and under the EU-US DPF).