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Because Rome and Greece. The Greek states lost militarily, but ultimately won culturally.

Also (still) the third largest economy in the world, and for a decently long time, second. That necessarily leaves its mark on the rest of the world.

Why doesn't China enjoy the same sort of influence? Because they erased much of their culture during communism.




I'd say Japan also lost much of their culture during a process of westernization, before and after WWII, but the resulting amalgamation was much more potent (especially memetically) than the mess that China ended up with after Mao.




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