This is entirely due to people not testing the impact of too many marketing notifications on whether people keep their notifications on—partially because Apple doesn’t share that information with developers, so they have to guess based on who comes from a notification with UTM tags.
Sending too many emails or too many notifications has an evident and enormous cost when you measure it (in lost opportunities that effective notifications could bring you). If your employer does not know what the threshold should be and does not routinely cancel certain notifications or emails because they don’t meet that bar, they are losing a lot of money. It’s probably the most accessible and impactful project you could work on if you want to prove your value.
Sending too many emails or too many notifications has an evident and enormous cost when you measure it (in lost opportunities that effective notifications could bring you). If your employer does not know what the threshold should be and does not routinely cancel certain notifications or emails because they don’t meet that bar, they are losing a lot of money. It’s probably the most accessible and impactful project you could work on if you want to prove your value.