Consumers chooses iPhones (and indirectly Safari), yes the bundling has some bad effects.
But in the bigger picture it's currently really the only thing keeping developers somewhat true to making cross-browser sites working for Firefox users, since the Firefox devs has a larger chance of keeping up with what works on ChromeEdge+Safari rather than keeping up with the ChromeEdge pace alone, do you really trust Google (and MS) not to abuse things if FF and Safari became irrelevant?
In the early days of Safari after OS X became popular, there was a second wave of "Works best on IE" from OS X web developers who generally only tested on Safari.
Let's not pretend that Safari's raison d'être is to protect consumers from Google's browser.
But in the bigger picture it's currently really the only thing keeping developers somewhat true to making cross-browser sites working for Firefox users, since the Firefox devs has a larger chance of keeping up with what works on ChromeEdge+Safari rather than keeping up with the ChromeEdge pace alone, do you really trust Google (and MS) not to abuse things if FF and Safari became irrelevant?