> There is nothing inherently wrong with the Kama Sutra itself - it's merely an ancient instructional text on ways one might find fulfillment through emotional and physical love - but the play on words involved in the Gamasutra website title does admittedly cling "to a late-90s "LOL SEX" connotation," in the words of Game Developer publisher Kris Graft.
"Sutra" is a rule, method, or teaching. Game-a/Gamer speaks for itself. Personally I perceived the name as cleverer than they give it credit for, not just a cheap play on words, but I suppose if that's the mindset it was being approached with...
Worse. At least GamaSutra to GameDeveloper makes it sound less like an adult website. "X.com" sounds like Netscape is about to start thrashing the hard drive with penis enlargement pop-ups like it's 1998.
It’s a brand name; you can use whatever you want. "Google" is not a pre-existing word either ("not a word" is a linguistical nonsense: anything is a word once it’s used as such).