"Today's Sunday magazine has a cover story on Jennifer Aniston. Of course!"
I think that comment is a little disingenuous. The Times obviously used Aniston to draw people in, but the content of this week's Sunday Magazine is focused on the same exact issues that Godin is referring to in his post, in this case in relation to motion pictures:
"This year, we’ve stretched the issue to reflect a new reality: when you watch moving pictures these days, a theater is the last place you are likely to be. Cable, YouTube, DVDs, DVR, news briefs in the elevator and cartoons on your cellphone — through a variety of media, we now consume fragmented narratives on multiple screens."
The Times is full of smart people, and they obviously aren't oblivious the changes print media is going through that is similar to what movie/television/video based media is going through. They've already taken small steps in the right direction with introducing editor blogs + comments, etc. More needs to be done, but the trick is finding the happy medium between providing an engaging envrionment while at the same time keeping quality of the publication at a high enough level. That certainly isn't as easy as Godin makes is sound.
I think that comment is a little disingenuous. The Times obviously used Aniston to draw people in, but the content of this week's Sunday Magazine is focused on the same exact issues that Godin is referring to in his post, in this case in relation to motion pictures:
"This year, we’ve stretched the issue to reflect a new reality: when you watch moving pictures these days, a theater is the last place you are likely to be. Cable, YouTube, DVDs, DVR, news briefs in the elevator and cartoons on your cellphone — through a variety of media, we now consume fragmented narratives on multiple screens."
The Times is full of smart people, and they obviously aren't oblivious the changes print media is going through that is similar to what movie/television/video based media is going through. They've already taken small steps in the right direction with introducing editor blogs + comments, etc. More needs to be done, but the trick is finding the happy medium between providing an engaging envrionment while at the same time keeping quality of the publication at a high enough level. That certainly isn't as easy as Godin makes is sound.