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While he had some excellent points (and I even normally avoid Seth Godin), it seems like the easiest thing they could do is drop their registration requirement and try to syndicate their content (and hence brand) more.

Having your content out there in every possible form is going to lead more people back to your actual site, where you make money on their eyeballs. (If this wasn't the case, then guest columnists wouldn't exist and actors wouldn't promote their movies on late night shows.)

And having the stupid registration wall just turns people away. Sure, it's a very low barrier that I'm happy to surmount for a good article, but there have been many times that I have avoided a nytimes.com article because I just felt too lazy to hit up bugmenot for a fake account. They have kind of gotten away with it because they have a name and decent content, but now that you can find lots of decent content elsewhere, it's just going to hurt them.




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