It depends on if these users are paying for premium or not. Since the streams are described as having embedded ads, users probably aren't too worried about removing Spotify's own ads, and I doubt track skips or selecting specific tracks in the album are in demand by any primarily white noise users
To me the embedded ads which the article identifies as the source of revenue for these white noise streams would also seem to defeat the point for me, but apparently that doesn't bother people so I don't see why spotify's ads would be different.
