There is certainly a grey zone, here. I personally think a more long lasting enjoyment and satisfaction comes from the possibility of putting some work in e.g. modifying (self-expression)/modularity and not some highly polished "finished" product which barely holds itself:

>Their design should therefore be both neutral and restrained, to leave room for the user's self-expression.

But I also have nothing against highly volatile treats from time to time reminding myself that in the end one must be also able to let go and enjoy the moment.

In keeping with the golden mean (μεσότης) these two things pushed too far are of course ugly, indeed, but the beauty of it very much depends from which side you need a steering direction.

For me for example the tension between the aesthetic choice (ornament) camouflaged by caricaturing multi-functionality (usefulness) of the packaging of an ordinary product is an artistic expression of the state of affair we find ourselves: instant technical obsolescence the moment you have the product in your hands becoming an artifact in its own right. Is art ever useful? Is its value ultimately not just based on a fundamental impotency? I guess nowadays the most talented pool of artists express themselves through marketing. /s