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Data isn't intrinsically valuable, useful data is.

I can't imagine a lot of cases where telemetry would be on sale.

On one hand, telemetry is specific to a specific product. Knowing how often people use the File menu in Visual Studio doesn't help me with my own application that much.

On the other hand, telemetry is potentially a boon to the competition. Can you imagine if say, the LibreOffice project could buy MS Office telemetry to better decide what features to implement, or just to embarrass Microsoft by revealing how much something crashes?

For me, pretty much all telemetry seems to fall into one of those two boxes -- either useless because I'm not working on a clone, or useful and MS would be nuts to sell the info to me because I am working on a clone.

> Why would anybody pay for customer traffic/browsing/shopping data for inside of a Walmart store? Nearly every retailer would pay for access to that, assuming the cost is reasonable. Vendors desperately want access to it.

But Walmart would be crazy to sell it as-is, because why would they help their competition optimize their store layouts/warehousing? At best, I think Walmart might want to sell a derived service, like a slow trickle of recommendations to improve sales. Not the actual underlying data.




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