I hate to say it, but I agree. Nature has outlived its "legit" branding by leaning too hard into the "product" realm. Most scientists don't want their fundamental work to be sold as a product unless it is a precursor to commercialization of their work. At that point, it becomes advertising rather than science.

When I see Nature pubs, I tend to enjoy the aesthetics of the articles, but discount them a bit to account for the mainstream-ness.