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What’s interesting is that Google was known for how hard it was to figure out the Google algorithm.

Remember, when people were hired because they knew the secret sauce on how to get the best Google ranking. Google experts?

Well, it turns out that the person at Google that was responsible for keeping the algorithm fresh and the search results fresh retired and everything went to shit when they left.

Actually, I’m betting that person did leave the company, but the real damage happened when someone came along and convinced everyone they knew the real trick to better search results and we have the shit that is now Google. Nice work new guy! Let me rephrase that. Nice work to the guy that thinks they are smarter than everyone else and still thinks their approach is the best, yet evidence to the contrary.



Really sounds as if your made up story is deeply rooted in your own experience. I am sorry if something like a new guy taking your position and claiming to be smarter has happened to you but creating imaginary stories is not quite what this comment section needs and you'd probably be better off dealing with this in a different way


Not at all. Nothing personal. Although, it looks like you are the one self-projecting here.

It’s simply how times change and people with it. Knowledge is lost when people move on and the reasons why certain decisions were made are not transferred.

At any rate, I imagine people at Google are trying to figure out why there is such a negative opinion on their search results lately.


Matt Cutts was instrumental in community outreach and helping SEO differentiate from spam. When he left, Search pivoted to stuff like using Twitter data and lifting content directly from websites into results. While it’s probably hard to attribute all the changes to one person, Matt Cutts made a huge impact on the product.


My bet is revenue went up for google with the second guy, so who is smarter is a matter of perspective.




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