They don’t have lock in yet. They have an advantage in their LLM. But competition is racing and are improving their LLMs fast.

Every other company with a GPU farm is getting into the LLM space. There will be plenty of competition keeping prices low.

For them to do that, they would need to release a free but extremely limited version of GPT-3, that is downloadable but much better than all the other free LLMs like Llama 2.

Then they can justify increasing the price of either GPT-4 (with more features) or directly in GPT-4.5.

Otherwise they cannot compete against Meta in the race to zero.