I think this is just for some site focussed at promoting Sweden's image to foreigners? I don't think I've ever seen this font in use in normal communications from the Swedish state, living here in Sweden.
I like the Swedish Tax Agency's design language, if it can be called that. I don't think they use this Sweden Sans, but I'm not sure what they do use.
> I think this is just for some site focussed at promoting Sweden's image to foreigners?
It’s run by the Swedish Institute.
> The Swedish Institute is a public agency that builds interest and trust in Sweden around the world. We work with Sweden promotion, cooperation in the Baltic Sea region and global development. […] SI’s operations are financed mainly through appropriations directly through the state budget. SI has approximately 470 million Swedish government funds in four areas: international cooperation, international assistance, education and university research and business.[1]
It's definitely interesting how countries have their own PR these days.
And it's working, if you think of a nordic country, chances are, Sweden is the first one that comes to mind.
Is it? Norway has been topping all the livability charts for at least the past decade so that's the one I've always considered "the best in the world." Then probably the Netherlands, if you stretch the definition of Nordic.
It's more that Sweden is the biggest/most populous, and has the most internationally-recognizable brands (IKEA, Volvo, H&M, Husqvarna, Absolut Vodka, Spotify, Klarna, etc)
Definitely different countries in my mind, just because of the accent when speaking English. Norwegians have a pleasant accent, but it gets harder to understand as it goes west. The Finns I have met are really hard to understand.
Someone on Sweden was saying the Police have to catch you on the day to prove you are the driver, but I think I will stick to the German autobahns, less moose on the loose.
I like the Swedish Tax Agency's design language, if it can be called that. I don't think they use this Sweden Sans, but I'm not sure what they do use.