You can do opens source without being OSI compliant. They don't own the concept. As long as the source is readable, it is open, even if you can't redistribute it, or distribute a binary built out of it.
You are free:
* to Share — to copy, distribute and transmit the work
* to Remix — to adapt the work
Provided that you (paraphrased):
* (BY) — give proper credit to the original the author,
* (NC) — don't use it commercially,
* (SA) — publish your modifications with the same license.
Beside the non-commercial clause, when applied to source code, it is roughly equivalent to a BSD/MIT license.
Yes, "open source" is not a protected term, nor a trademarked term, so anyone can call anything "open source".
However for lots of people who deal with software, calling this "open source" is highly misleading and at worst disingenuous. Within the open source software (and wider software world), it's quite clear and non-subjective whether software is open source. There are numerous, nearly entirely harmonious definitions of "open source". Under those rules, within that community, this is not "open source".