I found the name "cluetrain" itself a pretentious turnoff when I first heard of it, and didn't bother reading it for a while. After reading it I didn't feel like I gained anything of value.
The name has pejorative roots, in describing a situation in which useful information repeatedly arrives at an institution and yet is just as repeatedly ignored. "The clue train stopped there four times a day for ten years and they never took delivery."
The imputed message being that if you have to be prodded to accept delivery, or even to understand what the cluetrain is ... the imputation is not a positive one.
(The long history of words introduced to soften the blow of older terms for low intellect and/or knowledge themselves becoming pejorative is ... instructive.)
