While it rings rather hollow at this point, I still find NPR's description of how they differentiate "advertising" from "sponsor messages":
- no qualitative adjectives
That is, you can say "Foo Corp. makes high speed Gizblams that can help you and your family deal with the challenges of flamming" without it being an ad.
BUt if you say "Foo Corp. makes the best anti-flam devices", it's an ad.
I mean sure, it's sort of bullshit, but there's some sort of idea buried in there somewhere.
I really like this. There is a huge difference between,
“We make Foo. Foo helps you Bar the Baz. Check us out at foobarbaz.com”
Vs.
“Look at this scary Baz. Feel emotions about it. We want you feeling anxious and ill-equipped. Okay now here’s Foo. We want you feeling better. Nicer music. Smiles. Good emotions from you. What a relief. If you’re tired of being a dumb idiot who suffers from Baz all the time, we can fix you with Foo.”
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"Foo Corp. makes Gizblams." Whether or not they're high speed depends on the other Gizblam manufacturers, whether or not it can help me or my family depends on if I like it or not.
Hey I'd never heard that one before, I like that one a lot. I wouldn't mind ads if they were sponsor messages like that or remember PBS and stuff? Less noise and crap would be great and ads wouldn't be so crap to deal with. If ya want to let me know your product exists just say it does don't try to lie to me then yeah I'd be more okay with ads or "sponsor messages" as you say there.
To NPR's point, I do not find NPR's voices advertising objectionable when they come up once or twice an hour. They're non-offensive and in the same voice, tone, and level as all of the other commentary.
- no qualitative adjectives
That is, you can say "Foo Corp. makes high speed Gizblams that can help you and your family deal with the challenges of flamming" without it being an ad.
BUt if you say "Foo Corp. makes the best anti-flam devices", it's an ad.
I mean sure, it's sort of bullshit, but there's some sort of idea buried in there somewhere.