They steal your data without telling you (complex legal verbiage on multi-pay TOS's is not a justification). After they steal your data, they push you advertisements that are devoid of morality. Even if I buy their service, I cannot go to their home page without them pushing violence, animal abuse, drug use, provocative sex, biased politics, etc. Even if I buy their service, I must expect they are funneling my data in terrible ways. Even if I follow all the rules, the service continues to abuse me.