They had brief clips of Cheddar on the TVs at my local gas station. The voice they used was so annoying that I bet they lost a fraction of their value each time they played it. I wish there was some way to give pushback about this kind of thing that degrades the customer experience and get taken seriously.
It's true... their thesis was to be a post-cable company, and then they end up getting acquired by a cable company... in theory I supposed Cheddar could have pull them into the future, but not looking great...
