This is a good release, however there is a better way to present it.
By now, gasoline powered cars have been around for a hundred years. Everyone knows they are complex machines with lots of movings parts, and that they require regular maintenance to keep in working shape. What Tesla is putting forward here is the fact that the same principle applies to their electric cars: they need their own kind of TLC to be kept in good shape.
However, there is another point Tesla fails to get across. Over those hundred or so years, not only has the need to care of a gas-powered car entered into the public psyche, but also how that care must be carried out. Everyone knows that cars need oil changes and exhaust checks and all that. It's obvious by now.
However, that sort of awareness doesn't exist when it comes to electric cars. Saying they need care is great, but Tesla is missing an opportunity to develop the same sort of intuitive public awareness with regard to their vehicles. It's not just 'these cars need care,' it's 'these cars need care, and its of a kind you don't expect, that's OK because you haven't need raised on these vehicles since you were young.'
This way, the message would move from being an ever-so-slightly condescending implication that you forgot that electric cars need electricity, and refocuses on the need to augment the way in which people think about maintaining their vehicles.
By now, gasoline powered cars have been around for a hundred years. Everyone knows they are complex machines with lots of movings parts, and that they require regular maintenance to keep in working shape. What Tesla is putting forward here is the fact that the same principle applies to their electric cars: they need their own kind of TLC to be kept in good shape.
However, there is another point Tesla fails to get across. Over those hundred or so years, not only has the need to care of a gas-powered car entered into the public psyche, but also how that care must be carried out. Everyone knows that cars need oil changes and exhaust checks and all that. It's obvious by now.
However, that sort of awareness doesn't exist when it comes to electric cars. Saying they need care is great, but Tesla is missing an opportunity to develop the same sort of intuitive public awareness with regard to their vehicles. It's not just 'these cars need care,' it's 'these cars need care, and its of a kind you don't expect, that's OK because you haven't need raised on these vehicles since you were young.'
This way, the message would move from being an ever-so-slightly condescending implication that you forgot that electric cars need electricity, and refocuses on the need to augment the way in which people think about maintaining their vehicles.