Forget DDE, we're on to OLE now. Forget OLE, it's COM. You added a DispInterface to COM? Let's call it ActiveX, even though it has nothing to do with DirectX or any other -X. No, wait, let's put the X on the other end! XBox. Sweet. Windows CE makes too much sense, let's call it Windows Mobile, no wait, Windows Phone (so, no tablet vision?). Let's call it Outlook Express, even though it has no relationship to Outlook whatsoever. No wait, Outlook Express is dead. Oh, actually, it's now Windows Live Mail.
Microsoft should just give up on their perpetual rebranding and do some real work. I still can't put my HID Bluetooth device into park or sniff (low-power) mode because their Bluetooth stack still sucks, but they've managed three or four rebranding efforts since Bluetooth hit the scene a decade ago. All of their rebranding efforts are just snapshots in time. They should just stick with naming things by year (or half decade), since that's really what it boils down to.
Microsoft should just give up on their perpetual rebranding and do some real work. I still can't put my HID Bluetooth device into park or sniff (low-power) mode because their Bluetooth stack still sucks, but they've managed three or four rebranding efforts since Bluetooth hit the scene a decade ago. All of their rebranding efforts are just snapshots in time. They should just stick with naming things by year (or half decade), since that's really what it boils down to.