It's not like the users know what they really want though. You talk to a bunch of Salesforce users and they'll tell you that what they want is Salesforce+. This may not be what you want to be building as your product.
Base on my experience (product leadership role) when talking to customers it's most important to focus on their problems and challenges. They will obviously suggest solutions but you will want to be super careful with following these - think your Salesforce+ or the famous "faster horse".
