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Self-help books and workshops arm us with ways to trick ourselves into doing things we perhaps should, but generally don’t want, to do.

Maybe, but this is not true of Tony Robbins, one of the biggest in the business. His technique is to get you to dig down into what outcomes you truly desire and then redefine the emotional associations you have with the steps necessary to reach them.

He assumes you already know what it is you love, but that you're not working towards it because the steps required have either too many negative or not enough positive emotional associations. It's not for everyone but it's been excellent for me.




There's actually some interesting stuff in what Tony says. Unfortunately, it's such a machine that the core ideas get lost behind his (very successful) business model.


He borrowed a great deal from NLP.




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