"This tracking, discovered by Stanford researcher Jonathan Mayer, was a technical side-effect — probably an unintended side-effect — of a system that Google built to pass social personalization information (like, “your friend Suzy +1'ed this ad about candy”) from the google.com domain to the doubleclick.net domain."
edit: to be clear, whether or not is was an intended side effect, it is a side effect of a (potentially) legitimate use case (setting the value of +1-ing an ad aside).