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The difference is that other journalists who got the preview also write about other products, whereas Gruber only writes about Apple.

When an Apple-exclusive blog gets preferential treatment and news scoops directly from Apple, it's reasonable to ask whether it's anything more than Phil Schiller's astroturfing outlet.



You could say the same about MacWorld.


Being compared to MacWorld is hardly an endorsement of an independent blogger's journalistic integrity.


But it is rather odd to complain that getting a briefing to a "biased" reporter is unusual. It's like Thurott getting briefed on Windows stuff, S.O.P.


As someone who has Gruber's musings on baseball pop up all over his twitter and RSS clients, I'm inclined to disagree.


Gruber is not at all Apple exclusive, but he is clearly a fan.




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